Hello, my name is Jan

I am Mr. E-Commerce Digital Evangelist Interim Manager AI Expert

I am delighted you are here and excited to share my knowledge and experience with you. For more than 20 years, I have been supporting companies in developing and implementing successful digitalization strategies.

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About Me

I am a Digital Consultant and eCommerce Expert.


My name is Jan Stöckel. I am Mr. E-Commerce from Germany and have been supporting companies for over 20 years in the digitalization of their marketing, sales and service processes – increasingly through the use of AI technologies.

The use of AI is changing how companies shape marketing, sales and service. With my support, you will not use AI as an end in itself but as a real lever: to automate routine tasks, improve customer experiences and scale your business. Together we develop solutions that are technically feasible, economically viable and future-proof.

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Services

My focus is on the digitalization of marketing, sales and service processes – with a particular focus on using AI to increase efficiency and customer value. I can support you in the following areas.

Strategy

Development of action plans for the use of digital technologies and AI to achieve business objectives and improve overall company performance.

UX Concept

Development from initial ideas to detailed concepts for a positive and seamless interaction between users and the company’s digital touchpoints.

Prototyping

Testing concepts using preliminary models (wireframes) and prototypes (click dummies) to optimize usability and flows before a final implementation.

Requirements

Analysis, documentation and evaluation of the requirements of digital touchpoints to ensure that the needs and expectations of all stakeholders – especially users – are met.

Architecture

Assessment and selection of technologies for digital touchpoints tailored to user expectations, business objectives and the technical foundation and restrictions, with scalability.

AI Consulting

Consulting to optimize processes through augmentation, substitution or scaling – using AI workflows and industry-specific LLMs (Large Language Models) as well as other AI technologies.

Let's work together!

I am available for interim mandates and freelance projects. Feel free to send me a message to discuss your needs. Typical outcomes: +20% process efficiency, faster time-to-market, increased CR.

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Portfolio

Here you will find a selected overview of my realized projects in various areas.

  • All
  • Customer Portals
  • E-Commerce
  • D2C
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Stauff
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hauck
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Julius Blum
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Carl Zeiss
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Viega
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medi

Testimonials

Hello Jan, thank you for advocating data-driven business models at diva-e so early on. You initiated our first cloud-native data platform projects, and your footprint in data analytics at diva-e will hopefully remain visible. May the data and the business be with you.

Client
Christian Schäufler-Kämpfe
Expert Data Engineer at diva-e

You made a major contribution to Spryker’s partnership, which led to great customer success stories. Thank you for that!

Client
Felix Richard Pfander
Teamlead Solution Partnerships at Spryker

Jan did an excellent job, was innovative, responded to my wishes and also contributed his own ideas. Fast and professional. I highly recommend him and will hire him again.

Client
Eike Scheibenhofer
Head of E-Commerce at medi GmbH & Co. KG

My Publications

Here you can find my latest publications on trends and developments in e-commerce. Feel free to have a look.
I am also happy to support you at events and webinars as a speaker and expert.

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ShopTech Requirements 2023

The provider market for commerce solutions is on the move. Experts see a development towards composable commerce and cloud-based solutions. What should a future-proof commerce system look like for your company?

Author
Internet World
 January 2023
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Become a Marketplace

There is still a lot of potential for marketplaces in mechanical engineering, manufacturing and other industries. Experts expect a boom in such B2B platforms. What companies need to consider is explained here.

Author
Internet World
 November 2021
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Are Marketplaces the Future of Digital Trade in B2B?

I clarify this question together with Michael Türk from Spryker and Lennart Paul from bex technologies. We also discuss how you as a manufacturer can become a digital winner in your niche.

Author
K5 Klub
 February 2021

Get in Touch

Get in touch with me to discuss the possibilities of working together.

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Contact Information

Available for interim management and freelance work. Feel free to contact me!